Elegantly crafting a client’s (online) presence and audience engagement initiatives, I help create authentic brand experiences integrated across all channels to communicate with, trigger and attract a target market using various brand elements and marketing strategies.
Drawing from a range of conceptual frameworks and an eclectic vision on all methods, we establish how your brand can best use communications to create value and customer engagement, and exceed your business objectives, together with key stakeholders.
Always Exceed Expectations
My experience allows for a deep understanding of the dynamic cultural landscape within businesses to combine forces with an intuition that anticipates industry innovation.
Corporate communication is the practice of developing, cultivating and maintaining a corporate identity or brand image. Through public relations and wide-spread corporate communications, your customers, employees and clients can share in your company’s successes. Below are some of my basic frames regarding communications.
Communications
At its core, communications is the use of messages to generate meaning, both within and across a myriad of cultures, contexts, channels, and media. Through the effective practice of communications, we are able to improve cultural, social, personal, and professional experiences, whether between individuals, team, businesses, or even enterprises.
Corporate Communications involves a series of planned, interconnected activities and programs to communicate and engage with internal employees and external partners, customers and other stakeholders. Communications departments play a key role in how investors, employees and the general public perceive a company.
Public Relations
Building relationships with customers and responding to inquiries from the public fall under the public relations function of corporate communications. Through public relations and wide-spread corporate communications, your customers, employees and clients can share in your company’s successes.
A well-managed, flexible and sustained corporate communication practice enables a company to have a distinctive identity in a crowded and intensely competitive marketplace environment.